Your eBay Click-Through Rate (CTR) measures how often buyers click on your listings compared to how often they’re shown. It’s calculated by dividing the number of clicks by the number of impressions. For example, if your item appears in search results 100 times and gets clicked once, your CTR is 1%.
A solid benchmark for CTR is around 2.25%. If you’re above that, congrats—you’re offering something buyers want! If you’re below, it’s time to tweak your listings to boost visibility and appeal.
How to Check Your CTR
To view CTR for your inventory:
- Go to your Sell page.
- Click the Performance tab.
- Select Traffic.
- Scroll down to see CTR stats for each item—eBay even shows you the math.
Tips to Improve Your CTR
Here’s how to turn browsers into buyers:
- 📸 Use high-quality photos that showcase your item clearly and attractively.
- 📝 Craft informative titles packed with relevant keywords.
- 💰 Price competitively—not necessarily the lowest. Undervaluing can raise red flags. Check sold comps to find the sweet spot.
- 🚚 Offer free shipping to increase appeal.
- ⭐ Become a Top Rated Seller to boost credibility and search placement.
- 📅 List consistently—daily activity keeps your store fresh.
- 📣 Promote your listings to increase exposure.
Try mixing and matching these strategies to find what works best for your inventory. Your goal? Double or triple your CTR.
I’ve got a few stagnant listings myself, so I’m diving back in—testing photos, tweaking titles, and chasing that magic combo. Because on eBay, clicks aren’t just numbers—they’re opportunities.