Your listing title is one of the most important parts of your eBay post. If it’s missing key details, buyers might scroll right past it—and eBay’s algorithm may not rank it well either. A strong title helps your item get seen, clicked, and sold.
Here’s how to make your title work hard for you:
🧠 Use All 80 Characters Wisely
You’ve got 80 characters—use every one! Start with the essentials: brand, size, color, model, and product type. If you have space left, add relevant keywords that a buyer might type into the search bar. Not sure what works? Browse similar sold listings to see what combinations helped those items sell.
✏️ Avoid Spelling Mistakes and Abbreviations
A misspelled word can make your listing invisible. Double-check your spelling and skip abbreviations unless they’re universally recognized. Clarity wins clicks.
👕 Follow eBay’s Ranking Formula for Clothing
For apparel, eBay favors this order:
Brand, gender, product type, attributes (size, color, material)
Example:
J Jill Women’s Sweater Size M Gray Wool Cardigan Pockets
If your item has a flaw, add “flaw” at the end of the title so buyers know upfront.
🔍 Find Smart Keywords
Start typing your item into eBay’s search bar and see what autocomplete suggests. These are popular search terms—use them! They’re like breadcrumbs leading buyers straight to your listing. Your title is the handshake that invites buyers in. Make it clear, complete, and compelling—and you’ll be one step closer to a sale.